Grant of London has burst into the world of watches and quickly established a following amongst all those with an eye for design and invention. Taking strong industrial design in the British tradition as its starting point, the company has drawn on its impeccable watch-making credentials to create a range of classically-styled designer watches with lasting appeal. Read more...
Watches for the world: Yarto signs Royal Observatory Greenwich supply and distribution
Britain’s historic Royal Observatory Greenwich – home of Greenwich Mean Time (GMT) and the Prime Meridian line – has awarded an exclusive worldwide licence to supply and distribute watches bearing its famous name to Yarto, the company owned by well-known gift industry businessman Michael Grant.
The brand-new range is destined for department stores, jewellery and duty free shops and mail order companies in the UK and overseas.
The prestigious watches – set to retail at between £85 and £300 – are expected to be with stockists in spring 2012
The Meridian timeline will be engraved on the buckle of each timepiece, which will carry on the reverse, ‘Officially endorsed by the Royal Observatory Greenwich – Home of Time and GMT’, as well as a reference to the Yarto brand, ‘By Grant of London’.
The extensive range will include chronographs; classic, dual time and GMT watches, slim and fashion models, as well as limited editions – all made of either titanium or stainless steel and with high quality mechanical and quartz movements.
Michael Grant, a former chairman of The Giftware Association, is now seeking distributors – and stockists – in Britain and around the world. Those interested are invited to meet him on the Yarto stand at Spring Fair international (Hall 5 Stand L01).
He said: “As a British company Yarto is both honoured and delighted to be associated with the Royal Observatory Greenwich. This unique range of watches is an exciting addition to our portfolio.”
Caroline Brown, Head of Commerce for The Royal Observatory Greenwich, said: “We are delighted to be working with a British company with expertise in this area. Bespoke watches have proved to be extremely popular in our own shops and we look forward to seeing watches from the Home of Time selling across the world.”
Grant of London has burst into the world of watches and quickly established a following amongst all those with an eye for design and invention. Taking strong industrial design in the British tradition as its starting point, the company has drawn on its impeccable watch-making credentials to create a range of classically-styled designer watches with lasting appeal.
Originality and affordability lie at the heart of the Grant of London brand. These watches - many of which draw on the UK’s great maritime and aviation heritage for their inspiration - bring you a fresh new look backed by top-class engineering and materials. They deliver guaranteed reliability coupled with a real sense of style. Their long, slim, faux leather cases, in black or brown, embossed with the company logo and edged with crisp white stitching, complete the package and make Grant of London a perfect gift idea. So good in fact that the brand was Highly Commended in the 2007 national ‘Gift of the Year’ Awards.
Sleek, simple and effortlessly chic, Grant of London watches move smoothly from the office to the great outdoors and bring real design pizzazz to both the smartest and most casual of occasions. One isn’t going to be enough – we guarantee you’ll want them all.
Corporate Contact details
Call us on :
USA + 1 212-658-9953
UK + 44 208 954 2661
Trade customers please visit www.yarto.co.uk